![]() ![]() RELATED: Costco Will No Longer Let You Do This in Stores. By launching NFTs and "entering the blockchain" (where NFTs are stored), Shmidman said in a press release that this "signifies a momentous step into the future and allows us to broaden our engagement with our loyal and expanding community of Toys 'R' Us fans." Where is Toys R Us in New South Wales near me Toys R Us locations (1) in New South Wales including business information - locator, hours, directions, phone, contacts. These unique digital codes are essentially "certificates or authenticity for digital artifacts," whether it be art, recordings, or virtual real estate, according to Coinbase. To appeal to other consumers, aside from those who just generally enjoy toys, Toys 'R' Us has also created a YouTube channel and introduced a non-fungible token (NFT) collection-featuring Geoffrey the Giraffe. According to Forbes, the brand has established a presence on the social media platform TikTok, with videos featuring the iconic Toys 'R' Us mascot, Geoffrey the Giraffe, garnering over 3 million likes. artapartment / ShutterstockĪlso contributing to Toys 'R' Us' growth is the digital success the retailer has experienced. Toys R Us, the beloved childrens toy store, is officially back inside Macys locations in 9 states, with more 'coming soon. ![]() The company has also experienced success online and with a new audience.
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